A new outdoor campaign from ceramics leading brand Ahmed El Sallab has started to promote their several branches across the city.

The campaign is straightforward, with simple ad copy that announces  their different branches across a variety of districts and malls. The  ads feature pictures, locations, and the addresses of the different  stores.

Launched during the first week of April, the campaign is impressive not  only in the number of locations, but also in the strategic media  geo-planning of those locations –  large uni-poles, double-decker poles,  mega signs, and billboards announce each mall in various locations  across Greater Cairo according to the district.

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