Olin Social District, Another Successful OOH Campaign by Mass Developments
Mass Developments rises on Greater Cairo’s billboards once again with a colorful and vibrant campaign redefining the real estate market in Egypt with its new project “Olin.” Mass Development’s prior successful OOH appearance was during August 2024 and it aimed at sharing their mission which is “Aim Further, Go Beyond.”
Olin’s new campaign uses vibrant imagery to showcase their aspirations and their goal of leading the Egyptian real estate market. The ad copy notes the campaign slogan “Shop, Dine, Work. All in One Place.” The campaign implies that the project in the works is expansive and ambitious, offering a transformative lifestyle experience to those who join. The bold colors; blue, red and green, symbolize the brand’s commitment to selling not just property but a coveted way of life.
The ad copy also highlights that the development is “Located in the heart of New Cairo” while embedding the brand name “Olin social district.” Another visual portrays a woman in chic clothes wearing sunglasses who seems to have a very high-end lifestyle at Olin, going with the main theme of the OOH campaign.
The ad copy also points out that Olin is “A Project By Mass Developments” while including the company’s website and hotline for additional information.
Curious to know more about the campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
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