INSITE OOH Media Platform

Apple climbs up on Dubai’s OOH platform recently launching another successful outdoor advertising campaign. The campaign utilizes hoardings to showcase the new iPhone 16 Pro. This campaign was launched during the fourth week of September 2024 following iPhone’s previous outstanding campaign during July 2024 with their “Shot on iPhone” advertisement. 

The ad visual portrays two iPhone 16 Pro’s in colors “Desert Titanium,” which is the pink iPhone everyone is obsessed with, along with the “Black Titanium.” The extraordinary smartphones seem to be put down face-front while the word “PRO” goes through the iPhones and seem to be in neon type. 

For the Desert Titanium iPhone 16 Pro the neon font for the word “PRO” is in pink-orange hue. On the other hand, the Black Titanium iPhone embeds the neon word “PRO” in blue hue. The background color for the campaign is black which symbolizes protection, power, elegance, and sophistication. This makes it the perfect color for Apple’s brand identity. 

The campaign uses the tagline “Introducing iPhone 16 Pro” prominently displaying Apple’s logo along with trusted seller du’s logo. The campaign captures the excitement that comes with owning the latest iPhone model along with showcasing its sleek design and impressive features to spark a sense of anticipation and desire among tech-savvy consumers. 

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