INSITE OOH Media Platform

YALLA TV is a platform that provides a versatile entertainment solution that combines convenience with quality, and showcases a unique blend of culture and modernity, contributing to Dubai’s reputation as a global luxury destination, it appears to have a solid strategy in place for reaching its target audience leveraging the influence of its board of advisors and focusing on both traditional and modern media avenues

The media and broadcast pulpit has launched a new awareness campaign, unveiling its logo after its previous appearance two years ago, 

the campaign emerged in the fourth week of September on Dubai's screens, over an opulent black background inviting passersby to watch the channel which gives unlimited access to thousands of premium content, strategically exhibit the logo, the ad positioned on major roads to catch the eye, calling on the public to follow Yalla TV 

On the other hand, the slogan "Yalla Lelhayat" translates to "Let's celebrate life" is a motivational message that encourages individuals to fully enjoy life through YALLA TV which offers enthusiasts the unique opportunity to stream live football matches from around the globe completely, as well as raise awareness of the brand as a main entertainment provider.

It's worth noting that Yalla TV's increased presence in out-of-home spaces will significantly enhance its position within the media landscape of the UAE and the broader Middle East, increase platform visibility, and attract a new audience, reinforcing its role as a major player in the competitive media world.