INSITE OOH Media Platform

Pioneering telecommunications company du, spikes Dubai’s major digital outdoor advertising scene D/OOH in the United Arab Emirates. The campaign utilizes digital screens to showcase iPhone 16 Pro and a compelling offer. The new campaign was launched during the fourth week of September 2024. Du’s previous successful OOH appearance was during July 2024 and it was revealing a prior teaser campaign of the Mystery of Blue Men. 

The campaign uses the main tagline “Genius all around. Unlimited National Data on us. Starting at AED 180/ month.” which is an informational tagline which refers to the fact that the collaboration between du and iPhone provides a sense of genius. It also points out the fact that if someone buys an iPhone 16 Pro from du they will get free internet which will be on du. The tagline also highlights that monthly installments start from AED 18 per month. 

The screens portrays the iPhone 16 Pro in “Desert Titanium” which is the trendy pink color everyone has been obsessed with. The visual also embeds the “5G” sign which is the fastest internet connection available. Du and Apple’s logos are also prominently displayed throughout the campaign. The D/OOH is in both English and Arabic to attract the maximum number of consumers.

Du is offering 3 months of unlimited data when someone orders, applicable on selected plans. Du offers greater value online since consumers can get 10% cashback when they pay bills and device installments with FAB du credit card. Du also provides secure transactions, free delivery and trade-in credit. 

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