INSITE OOH Media Platform

We examine the impact of outdoor advertising trends, including the rise of DOOH, on Egyptian businesses. Our report, based on data and expert knowledge, offers a thorough market analysis.

Occupancy Rate 

The occupancy rate witnessed a 1.4% D/OOH activity decline from July 2024, reaching 85.9% during August 2024.

Sector Analysis

Real Estate: Compared to July 2024, August displayed a 3.2% increase in occupancy rate across Greater Cairo.

Telecommunications: The sector witnessed greater activity this month, scoring a 2.5% increase over July 2024.

FMCG Industry: The Fast-Moving Consumer Goods sector, encompassing food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech’s activity during August 2024 decreased by 1.7% compared to July 2024.

Foodservice: The industry showcased a 1.1% higher occupancy rate during August 2024.

Healthcare: The Healthcare industry showcased a slight activity decrease, with a 0.7% lesser outdoor advertising activity than July 2024.

Year-on-Year Comparison

Occupancy Rate

Cairo's outdoor advertising market saw a strong increase in occupancy, reaching 8.3% higher levels in August 2024 compared to the previous year.

Sector Analysis

Real Estate: The real estate sector continued its upward trend, with a 12% year-over-year increase in outdoor advertising activity.

Telecommunications: The telecommunications sector experienced a slight improvement, with a 1.6% year-on-year increase in outdoor advertising activity.

FMCG: The Fast-Moving Consumer Goods (FMCG) industry saw a modest 0.4% decline in outdoor advertising activity compared to the previous year.

Foodservice: The foodservice industry displayed a slight activity decline, with a 0.2% decrease in outdoor advertising activity compared to August 2023.

Healthcare: The healthcare sector observed a marginal 1.6% decrease in outdoor advertising activity compared to the same period last year.

Conclusion

August 2024 saw a slight decrease in outdoor advertising activity, with the occupancy rate dropping 1.4% from July. However, sectors like real estate and telecommunications experienced growth, contributing to an overall year-over-year increase in outdoor advertising. Despite the fluctuations, outdoor advertising remains a significant marketing channel for businesses in Egypt.

Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.