INSITE OOH Media Platform

August 2024 saw a continued surge of real estate developers dominating Cairo's outdoor advertising scene. This report delves into this trend, highlighting the top five campaigns and their strategies.

Noteworthy Changes

The real estate sector's dominance in Cairo's outdoor advertising landscape persisted in August 2024, as 15 of the top 20 campaigns were driven by real estate players. While Samsung, Vodafone, Tiger, Halan, and MG offered a brief respite from the real estate-dominated scene, the sector's enduring popularity and influence on consumer preferences in the city remained undeniable. This trend underscores the dynamic nature of Cairo's real estate market and the increasing demand for related services and investments.

Top Five Campaigns

1.NEST (151 ad faces)
Nawassy's new campaign for Nest effectively uses the circle to symbolize the project's uniqueness. The simple design and appealing tagline create a memorable message. The campaign's placement in New Cairo ensures maximum visibility. With its refreshed brand identity, Nawassy is well-positioned to attract new clients.

2.SAMSUNG (112 ad faces)
Samsung's August 2024 campaign featured a collaboration with rap artist Wegz, releasing a catchy summer anthem. The campaign highlighted Samsung's new "Series A" devices while emphasizing innovation and affordability. Wegz's involvement connected Samsung with a younger audience, creating a vibrant and energetic atmosphere.

3.CENTRADA DEVELOPMENTS (103 ad faces)
Centrada Developments, a subsidiary of Omar Abdallah Developments, has returned to Cairo's billboards with a striking new campaign. Following their previous appearance in October, the company's outdoor advertising has captured the city's attention. The campaign highlights Centrada's commitment to developing exceptional real estate projects. With the slogan "Developing every day for you," the visuals showcase the developer's vision of creating spaces where life flows seamlessly.

4.TATWEER MISR (92 ad faces)
Golden View Developments’ unique OOH, inspired by the enduring appeal of gold, has launched a visually striking billboard campaign. The campaign's deep blue and gold colors convey trust, stability, and luxury, reflecting the company's commitment to quality and excellence in real estate. The campaign's central message, "Experience of Gold," resonates strongly across all billboards. This slogan effectively aligns with Golden View's vision of offering "Homes of Gold," emphasizing unparalleled quality and luxury in their new homes in New Cairo.

5.JAMILA NORTH COAST (90 ad faces)
New Jersey Developments' latest real estate project, Jamila North Coast, has taken Cairo's billboards by storm. Located in Kilo 263, this coastal development offers a reimagined summer experience. The campaign's vibrant visuals, featuring bold blues, reds, and yellows, immediately capture attention. With slogans like "Here's to beauty through your eyes" and "Where moments last forever," Jamila North Coast emphasizes the beauty and unforgettable experiences it offers.

The real estate sector's dominance in Cairo's OOH advertising underscores the city's dynamic property market. This trend not only reflects consumer demand but also highlights the increasing influence of developers on consumer preferences. As real estate continues to shape the visual landscape, future campaigns will likely innovate and adapt to capture attention in an ever-competitive market.

To get a full picture of the other 20 top campaigns in Cairo's OOH rankings, check out the accompanying visuals.

Additionally, for a deeper dive into August 2024 Market Insights, explore detailed data and statistics for the latest analysis of Cairo's billboard landscape.