INSITE OOH Media Platform

DAIMA Properties has released an OOH campaign promoting their new project in Egypt's magical North Coast while offering elegance in residential opportunity form. A new destination with a promising demeanor. 

The real estate project, Praia View North Coast is the new launch that DAIMA properties is preparing to make on the most beautiful coasts in the Arab world, as it comes in response to the aspirations of customers who are looking for fun and happiness with the picturesque nature, as the North Coast is distinguished by its exceptional beauty of very clear waters and soft sands, and the company was keen to keep pace with urban developments in implementing this project by managing it with technological methods and sustainability standards, in addition to choosing the village's location in the most strategic areas on the North Coast, Praia View also enjoys luxurious architectural designs in the European style and is supervised by an elite of the most efficient designers and architects to suit people of high taste.

The visuals are very uplifting and exciting while also using a broad variety of colors from the spectrum. The ad copy includes a hotline and the main logo of the project and the main tagline which is “Immerse In Elegance” and having the exact area in which the project is located and an announcement that the project is launching now. The pigmentation used in the ad copy is very uplifting the main colors are blue and pink which is later mixed to create a gradient that creates an artistic stance that is also attention-grabbing. Pink is a color that inflicts calmness while blue is associated with the sea and sky and implements serenity and peace all mixed to create an exciting and uplifting concept. 

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.