INSITE OOH Media Platform

LMD, a leading Egyptian real estate developer, recently launched a D/OOH campaign for the Stei8ht project. The campaign, titled "Hello, There. New Cairo," strategically utilized digital screens and traditional billboards in high-traffic areas of Greater Cairo.

The campaign's visuals were characterized by bold and eye-catching elements, including large, clear fonts and vibrant colors. The tagline, "Hello, There. New Cairo," was prominently displayed, inviting viewers to explore the exciting new community. The use of clear fonts and bright colors ensured that the message was easily readable from a distance, even for motorists traveling at high speeds. This campaign follows Stei8ht’s previous OOH appearance in Egypt during June 2022.

The campaign's design choices effectively generated buzz around Stei8ht, associating the brand with novelty and opportunity. In addition to promoting the project, the campaign also reinforced LMD's reputation as a leading developer in the Egyptian market. The company's logo was prominently displayed alongside the project's branding, creating a strong association between the two.

Overall, LMD's "Hello, There. New Cairo" campaign demonstrated the effectiveness of OOH advertising in creating awareness and driving interest in new developments. By combining innovative design elements with strategic placement, the company successfully captured the attention of the target audience and positioned Stei8ht as a promising investment opportunity.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.