Qawafil Developments, a new real estate contender in Cairo, penetrated the market through the message A New Journey Has Begun. This slogan hints at significant upcoming projects or expansions, aimed at both capturing new customers and reinforcing their presence in an increasingly competitive real estate environment. The first and latest OOH campaign by Qawafil Developments in Cairo, featuring the slogan “A New Journey Has Begun,” is a strategic blend of simplicity and impact. With its minimalist design, the billboard uses a solid green background, symbolizing growth and renewal, key themes in real estate. The prominent Arabic calligraphy of Qawafil draws the attention of local audiences, while the English text ensures the message reaches a broader, bilingual demographic. The slogan, “A New Journey Has Begun,” suggests that Qawafil Developments is embarking on a fresh phase, possibly indicating the launch of new projects or a rebranding effort. It evokes a sense of optimism and opportunity, which resonates well with the target audience in Cairo’s dynamic real estate market. Additionally, a large phone number (19793) and a clear website URL encourage direct engagement, facilitating easy access to more information for prospective clients. Positioned on a highly visible overpass, the campaign ensures maximum exposure to commuters, reinforcing brand recognition. We can say that Qawafil branding OOH campaign effectively utilizes minimalistic design and strategic messaging to create a lasting impression, encouraging curiosity and engagement with the brand in a competitive real estate landscape. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
