INSITE OOH Media Platform

Certina has dedicated over 130 years to the fine art of Swiss watchmaking, prioritizing high-quality workmanship and modern technology as well the DS Concept marks an origin and quality that characterizes the timepieces 

the prestigious Swiss watch brand has returned to out-of-home advertising in the Emirates after a prolonged disappearance, marking its last OOH campaign since 2021.

The campaign shows Certina's masterpiece set against a dark background, which embodies modernity and reflects the watch's ability to keep pace with the stylish and fast-paced era we live in, and clearly shows the long heritage mentioned since 1888, the ad also highlights “ DS”  in the Turtle shell symbolizing robustness and durability, 

The advertisement prominently features the name of the Rivoli Group, a well-known luxury watch, and eyewear retailer in the GCC, instilling a sense of credibility and trust in the audience, 

overall the advertisement has an impact on building brand awareness, emphasizing the brand's superiority in the world of watchmaking with its new technology and design