Wadi Degla Developments is “Ready to Move” with Promenade New Cairo
Real estate developer Wadi Degla, part of Egyptian business tycoon Wadi Degla Holding, has popped up on Greater Cairo’s OOH advertising platform with a new campaign sending new messages promoting their contemporary residential and holiday project “Promenade New Cairo.” Wadi Degla’s previous successful OOH appearance was back in February 2018 when the company was getting ready for Cityscape.
Promenade New Cairo is perfectly situated near Cairo’s American University and the bustling Road 90 district. It’s also a quick drive to popular areas like Maadi, Heliopolis, and the New Administrative Capital. The focus at Promenade is to offer comfortable, high-end homes for families and individuals. There’s a variety of amenities, like a gym, pool, and spa, for relaxation and fitness. People can also enjoy sports like squash or take a leisurely walk. Plus, every apartment includes secure parking.
Unit types include apartments and penthouses. The campaign uses the main tagline “Ready to Move,” while prominently displaying Promenade New Cairo’s logo on a leafy green background.
The ad visuals also portray a family enjoying their time by the pool surrounded by the high-end apartments provided at Promenade. Other billboards use the leafy background and portray the logo solely. Studies have found that the color green can make people feel calm, relaxed, and safe. It can even help reduce feelings of stress, sadness, and worry. Plus, green can improve concentration, self-control, and creativity, making it a perfect color for the campaign.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
Come on, tell us what you feel about this article.
Learn about this campaign budget, media plan, campaign data
