Il Cazar's The Crest Billboards Send the Sensation of Serenity and Beauty
Cairo’s is abuzz with excitement over IL Cazar Developments’ new advertising campaign for The Crest Phase II. This luxury residential project is now being launched and showcased throughout the city on OOH billboards. The campaign’s main tagline, “Launching Phase II,” emphasizes the exceptional quality and lifestyle offered by The Crest.
IL Cazar Development’s previous successful OOH appearance for The Crest was during February 2024, and it promoted the first phase of The Crest which is located in New Cairo City.
The new phase includes 200 units, comprising apartments, duplexes, villas, and townhouses. The ad copy highlights that the contemporary development consists of “Quads - Duplexes - Apartments.” It also points out that the project resides in “New Cairo.”
One of the campaign visuals portrays an aesthetic photograph of a woman’s face in between what seems to be a field of wheat or crops. Other visuals showcase the luxurious development and its outstanding view.
The billboards use a lot of the color white which symbolizes cleanliness, purity and perfection. It gives people a sense of refreshment, balance, and simplicity, which makes it an iconic color for The Crest.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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