INSITE OOH Media Platform

Samco Holding has transformed Cairo’s streets into a cosmic, starry night with their new outdoors advertising campaign that’s reminiscent of a star-studded sky. The real estate giant launched this campaign as a follow-up to their previous appearance sharing their brand mission. 

Samco Holding is advertising their “The Five”, which they call a “landmark experience”. They also give a nod to their stakeholders, listed as Incomercial, Lite, DFS, and Azure. The Five is set to be a new mall in the New Capital, which is slowly yet surely becoming the new hub for all things commercial and real estate. It’s named after having five buildings with mixed-use units, giving its title a whole other significance and intention.

The visuals also reflect how The Five has wider-than-the-galaxy horizons, so much so that it’s even bigger and broader than Earth, which also mirrors their ambition and sky-is-the-limit attitude. 

To know more information about this campaign, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.