Security Services Support Authority of Ajman Offers Sustainable Services for a Safe Community
Following the campaign that was published more than a year ago, the Security Services Support Authority has reappeared in the OOH locale using hoardings, bridge billboards, and mega-coms.
This Out-of-Home (OOH) campaign, launched by the Ajman Security Services Support Authority, aims to promote safety and sustainability within the local community. The message, “Sustainable Services for a Safe Community,” reflects a forward-thinking vision, aligning the authority's services with long-term security and environmental goals.
The campaign creatively uses relatable characters—Sanad and Muznah—to humanize the message and create a bond with the audience. Sanad, dressed in traditional Emirati attire, and Muznah, a veiled female figure, emphasize inclusivity and cultural relevance. The names Sanad (meaning "support") and Muznah (meaning "cloud") are symbolic, with Sanad representing reliable, steadfast assistance and Muznah symbolizing the provision of life and sustenance, akin to clouds bringing rain. The connection with local culture and values deepens the emotional impact on the residents of Ajman.
On the left side of hoarding, the focus is on promoting two key services offered by the Ajman Security Services Support Authority. First, the Weqayah program emphasizes the importance of registering to ensure continuous protection and support, encouraging users to renew their subscriptions to maintain access to essential services. This aligns with the broader theme of public safety and proactive risk management. Additionally, the campaign highlights innovative training for safe driving under the Ajman Driving Academy (ADA). This initiative aims to promote road safety through cutting-edge training programs designed to educate drivers, thus reducing accidents and enhancing community welfare. The ad also mentions the availability of these services in both Ajman and Masfout, further extending the authority's reach to serve a larger audience. By addressing both proactive registration and practical driver education, this campaign underscores the authority’s comprehensive approach to safety and community protection.
The visual backdrop of the campaign includes the Security Services Support Authority’s modern building, communicating trust, stability, and institutional strength. The blending of modern architecture with the warm tones of sunrise or sunset creates a serene and safe environment, reinforcing the authority’s role in securing a peaceful future.
This campaign is well-crafted, effectively combining traditional and modern elements to communicate the authority’s commitment to public safety. Moreover, it’s informative. Through its cultural sensitivity and approachable visual design, it connects with its audience while highlighting the importance of sustainability and community well-being.
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