Billboards Spread the News, Ruby and Orange Are Here for The Freebies!
Orange has launched a new OOH advertising campaign across Greater Cairo starring the beloved singer and actress Ruby. Orange’s previous outdoor advertising appearance was during July 2024 featuring popular actor Ahmed Ezz.
This campaign is massively distributed and leverages Ruby’s star power to grab the attention of Cairo’s residents. The campaign promotes the “FREEmax” bundle which allows members to renew FREEmax and save up to 3000 EGP every year. FREEmax is considered the biggest saving bundle offered by Orange yet.
The campaign’s main tagline translates to “Free cash and shopping, Facebook and Whatsapp, songs and movies” describing the variety of exciting features the bundle offers. The billboard displays collaborating logos including; Kazyon Market, Cash Back, Orange Cash, Amazon Prime, Spotify Premium, Jawwy TV, Facebook and Whatsapp.
In one of the campaign visuals Ruby is shown holding a phone to her ear as if she is talking while another ad visual shows her wearing headphones and enjoying some music. Another ad visual showcases the star holding a money gun with cash shooting in the air. On the other hand, a separate visual shows Ruby carrying shopping bags.
The billboard also uses the ad copy and call to action “Renew FREEmax bundle and log in to My Orange or dial #012# and get all this for free.”
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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