INSITE OOH Media Platform

KFC has released a multi-format OOH campaign in the third week of September promoting their new item and an addition to its roster the “Loaded Twister” The campaign has been seen on the streets of both Dubai and Sharjah utilizing unipoles, digital screens, and lampposts this follows their previous appearance in July 2024.

The brand has put an exquisite touch to the already well-known and loved Twister but this one is loaded which just multiplies all the loved characteristics of the item by offering more crispy chicken and more flavor which is obviously a win-win situation and could never go wrong.  The item offers KFC’s crispy chicken which could be spicy or original or with fries, coleslaw, and a drink. Condiments can be added which include; american cheese, lettuce, and tomatoes.

The visuals portray the item magnificently by centralizing it in the middle of the ad copy with all its features clearly shown and elaborating why it differs from the regular version of the item by clearly showing the extra chicken and sauce added to the item while having overall extra flavor which is stated on the top right of the ad copy “Extra Chicken And Flavor”.

The colors used are very striking while staying loyal to the brand's identity using colors such as red and white which emphasize energy and neutrality, the price is also stated on the bottom left in red which is very striking as the offer creates anticipation. 

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