INSITE OOH Media Platform

L’Oreal Paris does not play about their marketing campaigns. In a huge outdoor advertising ad across Cairo, L’Oreal follows the league of their bold OOH ads, such as their previous ad and those before it. 

Situated on Cairo’s high-traffic streets and main roads, this ad thoughtfully utilized the city’s busiest areas, guaranteeing maximum viewership. The cosmetics and personal care brand is dedicating this campaign to its “Absolut Repair Molecular” haircare line. Claiming to “Repair 2 Years Of Damage From The First Use”, L’Oreal promises their consumers an unparalleled hair care experience in one singular, potent ad copy. 

Instead of simply stating that this line is suitable for all hair types, L’Oreal informed their audience more cleverly by scouting a gorgeous model with big, bouncy curls for the shoot’s visuals. What started as a subtle method of informing resulted in direct visuals that said it all in little words. To continue this streak of simplicity, the brand also used a white background and black text, leaving minimal hues in the campaign. Those colors peaked through in an illustration of hair molecules, giving the campaign a bit of vibrancy. 

To know more information about this campaign, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.