INSITE OOH Media Platform

Luxurious jewelry house Messika Paris recently launched a D/OOH advertising campaign across Dubai in the United Arab Emirates. The campaign utilizes digital screens to showcase its contemporary and exquisite “Lucky Move Diamond Collection.” This campaign was launched during the second week of September 2024 following the brand’s prior successful OOH appearance back in October 2023 featuring Kendall Jenner. 

Messika’s Lucky Move collection features bold chain link necklaces, bracelets, rings and earrings in various styles. These pieces are made with 18K gold and sparkling diamonds, and they’re designed to be your lucky charm. They can be worn alone or stacked for a more dramatic look. 

One of the campaign visuals portrays the iconic “Turquoise Lucky Move Long Necklace LM CHF 25’190.” Turquoise is considered the stone of freedom and a daring and elegant combination. Messika combines turquoise, pink gold, and white diamonds to create a unique and feminine color palette that feels soft and delicate to the touch. 

Another campaign visual shows a model holding the same necklace wearing other items from the signature collection including a ring, a smaller necklace, and bracelets. The ring the model is wearing is the “Turquoise Lucky Move LM Pink Gold Diamond Ring CHF 4’880.” This turquoise ring is perfect for people who are free-spirited, rebellious, and adventurous. It’s hard not to love this ring, which is like a lucky charm that reminds you to escape. It can only be at Messika stores. 

The billboards also portray the advertisers’ logo which are Ahmed Seddiqi & Sons. 

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