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Lux climbs up on Greater Cairo’s Out-of-Home advertising platform launching a new campaign featuring renowned actress Yasmine Sabri who has been the face of Lux for a while now. The Egyptian actress and model has collaborated with Lux for multiple television advertisements and the ads have finally made their stance on billboards. 

Lux, one of the pioneering cosmetics and personal care brands is introducing a contemporary soap which from the ad copy shows that it includes; “Glycerin,” “Vitamin C,” and “Vitamin E” which are all extremely healthy and nourishing for the skin. The visual also highlights that this product is “New” on the top left of the billboard. The main tagline used for the campaign translates to “The best soap bar from Lux for perfect purity.” 

The visual also portrays the soap bar in its packaging with a lily flower on top of it, highlighting that the soap’s scent is “Lily Scent” as described on the packaging. The soap bar also uses the ad copy “Flaw-Less Skin” while also pointing out its main components. 

Yasmine Sabri is professionally photographed on the side of the billboard with clear and flawless-looking skin, while the campaign uses a pastel pink background. Pink symbolizes compassion, love, femininity, and playfulness and has a calming effect which also nurtures and comforts which makes it a suitable color for the campaign. 

Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to uncover this campaign and more!