INSITE OOH Media Platform

After their previous campaign in the UAE, Sensodyne has returned once again to Dubai’s OOH platforms. The cosmetics and personal care brand is advertising their “Clinical White” toothpaste, which they claim makes “teeth 2 shades whiter”. It doesn’t end there. This toothpaste also has “+24/7 Sensitivity Protection”, which Sensodyne is so famously known for. The go-to for those with sensitive teeth, the brand is flaunting its competitive edge in this campaign, reinforcing its image in consumers’ heads. 

The billboard features a large image of the Sensodyne White product, with the clean design and clear messaging instantly grabbing attention. The concise ad copies effectively convey the product's benefits, emphasizing its whitening power and sensitivity protection.

The campaign's multilingual text, both in English and Arabic, proves that their target audience is vast and that they aim to capture a diverse audience in Dubai

In the second week of September, the campaign was showcased on Dubai’s hoardings, digital screen,s and lampposts.