INSITE OOH Media Platform

Cornerstone Development has launched an outdoor advertising campaign to promote its project, RED. The campaign features vibrant colors and catchy imagery to capture the essence of the project and its unique selling points, following the brand’s previous OOH appearance during February 2024. 

The billboard's central focus is the word "RED," written in bold, stylized lettering against a backdrop of lush greenery and colorful flowers. The tagline, "Water Villas & Floating Gardens," further emphasizes the project's distinctive features and the serene, natural environment it offers.RED itself is a strategically located development situated in the heart of Mostakbal City, phase 3. Spanning 60 acres, RED offers a diverse range of housing options, including stand-alone villas, twin houses, townhouses, and low-rise buildings. Additionally, RED boasts a comprehensive range of amenities, including a social kitchen, gym, spa, co-working spaces, public lounges, a cinema room, and a coffee lounge.

Cornerstone Development's RED campaign is a successful example of how outdoor advertising can be used to create a strong brand identity and generate interest in a new residential project. The visually striking billboard effectively communicates the project's unique selling points and invites potential buyers to explore the vibrant and luxurious lifestyle offered by RED.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.