INSITE OOH Media Platform

Louis Vuitton recently launched an outdoor advertising campaign across Dubai in the United Arab Emirates. The campaign utilizes hoardings to showcase Louis Vuitton’s new women’s Fall/Winter 2024 collection. This campaign was launched during the second week of September 2024, following the luxury brand’s prior successful campaign back in March 2024 in partnership with Atlantis The Royal. 

Louis Vuitton’s latest campaign honors Nicolas Ghesquiere’s 10 years as creative director. It highlights his unique skill in merging the brand’s history with modern design. This season, the focus is on combining traditional trunk-making with futuristic styles. Dutch model Rianne van Rompaey is the face of the campaign, photographed by David Sims. She’s surrounded by the brand’s famous trunks. 

The new women’s Fall/Winter 2024 collection features a mix of bold patterns, intricate embroidery, modern accessories and classic Louis Vuitton handbags. The creative director’s latest collection is a mix of classic and modern styles. He uses familiar design elements to create a versatile collection that appeals to both bold and feminine tastes. 

The visuals portray Rianne van Rompaey with the signature trunks along with some exquisite handbags with white breaks in the middle of each photograph, prominently displaying the luxury fashion house’s iconic logo. White symbolizes cleanliness, purity and perfection along with refreshness and balance, making it a suitable color for the campaign. 

Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.