Bank Transfers Has Banque Misr to Handle it Through 850 Branches
Banque Misr has launched an OOH campaign in Cairo to promote the ease and convenience of their money transfer services. The billboard features a red background with a white envelope crossed out, symbolizing the outdated method of relying on friends or family for physical transfers. The slogan, "Remittance at Home," is prominently displayed in Arabic, along with showcasing an iconic landmarks from around the world.
The campaign's primary message is that Banque Misr's money transfer services are so efficient and accessible that individuals no longer need to rely on others to send or receive funds. In the past, people often turned to friends or relatives traveling between countries to carry cash or other valuables. However, with Banque Misr's services, customers can conveniently transfer money from anywhere in the world to their loved ones in Egypt.
This OOH campaign is a good step forward for Banque Misr, as it demonstrates their commitment to providing modern, convenient financial services. By emphasizing the ease and speed of their money transfer process, the bank aims to attract a wider customer base and strengthen their position in the market. The visually appealing billboard design and clear messaging are likely to resonate with consumers and create a positive impression of Banque Misr's brand.
Also , the campaign has another tagline, “More than 850 branches,” emphasizing the ease of finding a branch to use its services.
In conclusion, Banque Misr's "Remittance at Home" campaign is a well-executed OOH initiative that effectively communicates the benefits of their money transfer services.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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