INSITE OOH Media Platform

RAKBANK has released a creative concept campaign promoting a new route to deal with insurance via Protego that offers a variety of insurances from home, car and travel insurance an offering that is very intriguing as for any interested individuals that are interested in insurance all while offering everything via a click of a button. The campaign utilizes bridge billboards while having a creative concept element of implementing a die cut technique and this follows their previous appearance in June 2024.

The brand is a well established entity that was founded in 1976, RAKBANK is the trading name of the National Bank of Ras Al-Khaimah PJSC, a public joint-stock company headquartered in the Emirate of Ras Al Khaimah, in the United Arab Emirates. The brand excels in its own endeavor as being a retail and business bank that offers pristine banking services the brand holds assets that exceed fifty billion AED accordingly the brand had released an extension to their services by offering insurance via a click of button without the hassle operation while also offering longevity and security.

The visuals have implemented many elements. The usage of bright colors of red and yellow help promote the project while also staying aware of the brands signature colors; the colors are very saturated to help raise awareness while being attention grabbing. The color yellow taps into the optimistic side of things while red induces urgency which helps the overall call to action probability of customers. The ad copy utilizes the die cut creative concept by having the Protego logo popping out while having the brands mascot on the right.

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