Back-to-School OOH Campaign with Lamar, Healthy Choices for Growing Kids
Lamar has launched a new outdoor advertising campaign to promote its milk products ahead of the back-to-school season. This follows the brand's successful OOH activity in November 2023.
The campaign features a vibrant orange color scheme, a hallmark of Lamar's branding, and prominently displays images of happy children beside different milk products. The taglines, "New studying year? It's Lamar for sure," and "Don't miss Lamar's milk products savings offers during September," clearly target parents seeking nutritious and affordable options for their children.
By strategically placing billboards throughout Greater Cairo, Lamar aims to reach a wide audience of parents preparing for the new school year. The campaign's cheerful and informative messaging positions Lamar as the go-to brand for providing essential nutrients to support children's growth and development.
Lamar's OOH campaign is aligning its brand with the energy and anticipation of a new school year. Lamar establishes itself as a reliable choice for parents seeking nutritious and convenient options for their children. The campaign's blend of visual appeal and affordability makes it a standout, ensuring that Lamar's milk products remain top-of-mind for parents throughout the back-to-school season.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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