INSITE OOH Media Platform

Fayrouz, the widely loved soft drink has once again popped up on Cairo’s artistic OOH arena with a vibrant, colorful, and refreshing campaign promoting their variety of delicious flavors for the summer. The products’ cool, dominant colors in terms of design and packaging suggests refreshment, especially in anticipation of the hot summer. This combination on billboards is appealing during warmer months, when people seek relief from the heat.

Fayrouz’s previous OOH campaign is considered a repost campaign featuring identical visuals and the same tagline and it was released back in March 2024. The campaign’s main tagline translates to “This is the natural,” prominently showcasing the brand’s logo right below it. The canned soda highlights its “Sparkling Malt” while flavors include; Pear, Apple, Pineapple, and Cactus Fruit. 

The billboard’s background includes colors such as mint green, and kashmir, however, light and dark orange dominates the design. Orange is an optimistic and uplifting color that rejuvenates the spirit. It reflects passion, fun, being social, active, being happy, cheerful, and overall joyfulness which makes it a suitable color for the campaign. 

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