INSITE OOH Media Platform

Amina Khalil, the prominent movie star, along with renowned actor Asser Yassin, have popped up on Cairo’s outdoor advertising scene to promote Samsung’s latest smartphone launch. The Galaxy Z Fold6 and Z Flip6 are now here with AI technology.

These phones put the power of a computer in your hands. It’s more powerful than ever before, thanks to its ultra-thin, efficient display and Galaxy AI technology designed specifically for foldable devices. The new Galaxy Z Flip6 design is modern, slim, and elegant. It is also Samsung’s smallest smartphone yet. 

The ad visual portrays Amina Khalil holding the Z Flip6 while on the other hand, Asser Yassin is holding the Galaxy Z Fold6 and they are professionally photographed beside each other. Some visuals display Asser Yassin alone with the Galaxy Z Fold6 while other visuals portray Amina Khalil alone with the Galaxy Z Flip6. Other visuals prominently display Samsung’s bold logo solely while other billboards use the ad copy of the phone names along with “Galaxy AI is here.” 

Some visuals also highlight that there are “Exclusive Offers” through “Valu” such as “Galaxy Buds3” and “24 Months Screen Insurance.” The campaign is massively distributed across Greater Cairo to gain maximum consumer attention. 

Looking for more information about this campaign- and beyond? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.