The Cheese You Wish for, Billboards to Showcase the Whole Range
Almarai Egypt, known for their creative outdoor ads, has launched another impressive campaign. This time, they’re highlighting their wide selection of Feta Cheese flavors. Almarai continues to be a leader in outdoor advertising, effectively promoting their brand and products. Almarai’s previous OOH campaign was during July 2024 promoting a diverse range of high-quality dairy products including milk and yogurt.
The campaign’s main tagline is “The Cheese You Desire” portraying three different types of feta cheese. Flavors include; “Feta Cheese with Cheddar Flavor,” “Original Feta Cheese,” and “Feta Cheese with Rumi Cheese Flavor.”
One of the ad visuals portrays the Original Feta Cheese mixed with tomatoes on a visually appealing platter with bread and veggies. Another visual portrays the Original Feta Cheese on a plate, cut into slices with herbs on the side. A separate visual displays a platter of the Original Feta Cheese sliced into cubes with slices of watermelon, while another ad visual displays sandwiches with watercress. Another visual portrays a plate with an Original Feta Cheese baguette sandwich with tomatoes and greens. These visuals display the different ways Egyptians like to eat feta cheese and this is bound to grab consumers’ attention. A separate visual displays Almarai’s spread cup cheese along with its square cream cheese.
For more information about this campaign, visit Monitoring Out-of-Home Media, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal its OOH types, sizes, budget, locations, districts, and more.
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