Following the celebration of Mother’s Day, Egyptian dairy producer Juhayna has launched a new OOH campaign to show gratitude and support for all mothers.
The campaign is based on emotional marketing techniques and aims at promoting Juhayna Milk as the “100% natural choice with no added powdered milk”. Over their regular blue branded backgrounds, the ads feature a carton of milk that symbolises the flow of life, with the figures of a mother and daughter along with ad copy that reads “We Support Egyptian Mothers”.
Launched during the first week of April, the campaign uses large and x-large uni-poles, double-decker poles, billboards, mega signs, and some die-cuts of great creativity in various locations across Cairo.
Industry: Food & Beverages
Advertiser: Juhayna Food Industries
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega Sign | X-Large uni-pole
Region: North Africa
Tags: Egyptian Brand | Mother's Day
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.