INSITE OOH Media Platform

After a hiatus of more than 2 years, the hotel chain, Jumeirah, just released a campaign with spiritual vibes to it using the hoarding format.

Jumeirah Hotel's latest campaign for Jabal Omar Makkah offers an enticing invitation to travelers seeking spiritual solace. Positioned near the holy city, this luxury retreat promises to provide guests with a serene environment that complements their spiritual journey. The ad prominently features the Holy Kaaba, reinforcing the connection to Makkah’s religious significance, while the clean and elegant design speaks to Jumeirah’s brand of luxury and sophistication.

Regards the copy, the tagline, “Your Spiritual Retreat Awaits in Makkah,” effectively communicates a sense of calm, comfort, and reverence, enticing pilgrims to elevate their experience with a stay at Jumeirah's property. Additionally, the use of both English and Arabic highlights its appeal to an international and local audience alike. By combining luxury with spirituality, this campaign skillfully positions Jumeirah as the ideal destination for those looking to balance religious devotion with world-class comfort.

The reason behind choosing the hoarding format can be for multiple reasons as hoarding works well in OOH campaigns because of its large, attention-grabbing size and placement in busy areas. The scale ensures it stands out, making it hard to miss for people passing by on foot or in vehicles. Since hoardings remain in one place for long periods, they allow viewers to see the message repeatedly, which helps people remember the brand or campaign.

They’re often located in spots where they can reach specific groups of people, like religious visitors near Makkah. The large space allows for eye-catching visuals and clear, impactful messages. Hoardings are visible day and night, offering continuous exposure, which helps brands stay top-of-mind. This makes them an effective choice for promoting products or ideas to a wide audience.