INSITE OOH Media Platform

After the successful regional campaign in Egypt, Nescafe, invades the Emirati DOOH scene with the same campaign to prompte its cold brew coffee in Dubai using digital screens.

 The Nescafé OOH campaign promotes its ready-to-drink "coffee in a can" product in a vibrant, modern, and eye-catching billboard. The campaign effectively uses bold colors, combining a gradient of blues and purples with contrasting elements to immediately draw attention. On the left side of the billboard, two youthful models dressed in colorful, casual outfits hold large heart-shaped props, emphasizing the product’s appeal to a fun-loving, energetic audience.

The central question, “Coffee in a can?” creates curiosity and draws focus toward the product—three prominently displayed Nescafé cans in varying flavors. This setup offers visual clarity and informs passersby of the product’s key selling point: a quick, convenient caffeine fix.

The right side of the billboard features the playful "Bekeifi!" Arabic slogan, adding to the campaign’s energetic, on-the-go vibe. This call to action enhances the brand's message of convenience, targeting busy, active individuals. Overall, the billboard is bright, engaging, and strategically crafted to resonate with a youthful, urban demographic.