INSITE OOH Media Platform

Six months ago, Persil launched its last out-of-home campaign with the slogan "Deep Clean." Now, in September, the brand returns with the same slogan, on its green-branded background across various locations in Greater Cairo as a reminder and reinforcement of its message.

Persil's campaign, prominently featured Persil logo in large lettering, paired with the slogan “Deep Clean,” emphasizing the brand's commitment to delivering refreshments for clothes and enhanced care for washing machines, highlighting its ability to go beyond surface cleaning, offering a full solution for fresher, cleaner laundry.

moreover, the campaign continued to feature the superstar Nancy Ajram as a brand ambassador, who dressed in a bright white blouse, symbolizing confidence, her flawless appearance as a visual guarantee of the product's effectiveness, reassuring users that Persil can eliminate laundry worries

with its clear and recurring messaging in OOH, the cleaning product successfully keeps the brand in mind and reinforces Persil's reputation as a leading detergent  

For Persil’s budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.