After Yango Play’s previous campaign that was celebrating the holy month last March, the streaming app decided to announce its new AI assistant on OOH using digital screens. This advertisement campaign for Yasmina, Yango Play's AI-powered assistant, combines a blend of technological sophistication with cultural relevance. The slogan Authentic and knows every detail emphasizes that Yasmina is not just another artificial assistant but one that understands the nuances of local culture and user needs. The clever juxtaposition of Her intelligence is anything but artificial reinforces the idea that Yasmina is highly intuitive, offering a more human-like interaction, contrary to the typical mechanical feel of AI. The design is sleek and modern, with a vibrant teal-colored device that radiates a purple glow and symbolizes innovation. Placing the product next to traditional items like a Middle Eastern coffee cup establishes a connection between cutting-edge technology and deep-rooted traditions, resonating with local audiences. This aligns with the tagline Ours, truly, which hints at a product designed with the local population in mind. The campaign is not just selling a product but a personalized, culturally aware experience, aiming to build trust in the AI's capabilities. Overall, it combines familiarity with future-forward technology, bridging the gap between tradition and innovation.
