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Tanishq has released a remarkable new jewelry collection inspired by the Onam Festival on Dubai’s major outdoor advertising platform across the UAE. The multi-format campaign utilizes hoardings and unipoles to showcase the Onam Ormakal collection, specifically the “Vallam Kali Haram” piece. This campaign was launched during the first week of September 2024, following the luxurious brand’s prior successful OOH in August 2024. 

The Tanishq Onam collection is a meticulously crafted tribute to Kerala's rich cultural heritage. Each piece is unique and exclusive, designed to evoke the essence of the festive season. From delicate necklaces to statement earrings, this collection offers something for everyone. Whether you're celebrating Onam or simply seeking a piece of exquisite jewelry, the Tanishq Onam collection is sure to captivate you.

The collection features motifs like the boat race, Mohiniyattam dance, houseboats, and elephant parades. Each piece is a masterpiece of craftsmanship, reflecting Tanishq's dedication to quality and attention to detail. The visual shows a zoomed-in photograph of the masterpiece necklace “Vallam Kali Haram” which is made up of a gold boat race figure decorated in pink flowers and Indian designs and stones, while also portraying a beautiful Indian woman in a sari wearing it, along with signature earrings from the Onam Ormakal collection. “Tanishq UAE’s logo is prominently displayed throughout the campaign. 

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