Emirates NBD Launches Creative Concept Campaign on Dubai's D/OOH Encouraging Audiences to Open Accounts
Emirates NBD has popped up once again on Dubai’s D/OOH scene in the United Arab Emirates. This multi-format campaign utilizes digital screens, hoardings, wall wrappings, and bridge billboards to showcase the bank’s new offers and promotions. This campaign was launched during the first week of September 2024 following Emirates NBD’s prior successful OOH campaign during June 2024 when the bank unveiled the Marriott Bonvoy Credit Cards.
One of the ad visuals uses the ad copy “Now you are more likely to become a millionaire than famous,” and the main tagline which is; “Open your Emirates NBD Millionaire Account.” Another visual embeds the ad copy “Now you are more likely to become a millionaire than a CEO,” while another displays the phrase “Now you are more likely to become a millionaire than win a marathon.”
A separate visual uses the advertorial sentence “Experience the difference with Emirates NBD Priority Banking,” and “Live your success.” Another visual encourages consumers to “Open your Emirates NBD Millionaire Account.”
The billboard using a die-cut design shows a card popping out of the billboard’s frame with the number “AED 15,000” on it, using the ad copy “Open a Salary Transfer Account & get up to AED 15,000.” The campaign uses ad copy in both English and Arabic to attract the maximum number of consumers and target audience.
Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
Come on, tell us what you feel about this article.
