Following their branding campaign, transportation app UBER has upgraded their OOH presence into an awareness campaign that highlights the brand’s partnership with Al Ahly Sporting Club. Exactly 1 year after the partnership was signed, UBER has brought it back to the roads with ads showcase a variety of images of UBER cars driving in crowded streets or carrying the team flag, telling the story of a winning match with ad copy that reads “We Drive, You Cheer”. Installed during the first week of April, the campaign uses lightboxes, t-poles, billboards, and large uni-poles on the main roads of Greater Cairo.
