Bolt Application for Smarter Rides and European Standards Made an Appearance on Billboards
Bolt, a leading European ride-hailing platform, has officially launched its first Out-of-Home campaign in Egypt. The campaign aims to introduce the company's innovative transportation services to the Egyptian market and establish a strong brand presence.
Bolt is an Estonian mobility company that offers ride-hailing, micro-mobility rental, food and grocery delivery, and car-sharing services. The company is headquartered in Tallinn and operates in over 500 cities in more than 45 countries in Europe, Africa, Western Asia, and Latin America. The campaign prominently displayed in Cairo features a striking visual aesthetic and compelling messaging. The primary billboard showcases the Bolt logo alongside the tagline "Don't worry about the journey." This message emphasizes the company's commitment to providing a hassle-free and convenient transportation experience.
A second billboard highlights the unique selling proposition of Bolt's services, emphasizing "Smart transportation with European standards." This messaging positions Bolt as a provider of high-quality, reliable, and efficient transportation options.
The campaign also includes a call to action, encouraging viewers to download the Bolt app and experience the service firsthand. The tagline, which translates to "Go downtown at the best price," further reinforces the value proposition of using Bolt.
By leveraging the power of OOH advertising, Bolt aims to reach a wide audience in Egypt and create awareness of its brand. The campaign's strategic messaging and visually appealing design are expected to resonate with potential customers and drive app downloads.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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