INSITE OOH Media Platform

Following their prior successful feature in August, real estate developer Nawassy is back on Cairo’s billboards featuring Nest once more, a brand with which innovation and comfort have been equated. Under the bold headline "Live a Lifestyle Beyond Comparison," the new campaign looks to raise the bar of visibility towards the brand and strike a chord deep inside both current and potential customers.

The billboards also note the catchphrase “The circle of life” under the Nest Logo, as this phrase conjures up the interconnectedness of life, suggesting that Nawassy's Nest is created to enhance various aspects of daily living, as well as create a holistic experience that ties together comfort, quality, and lifestyle.

Other than The Nest’s usual circle shape, the billboard visuals host various imagery, combining vibrant colors, engaging graphics, and exterior looks to their apartments, duplexes, and sky villas, all to reflect the essence of Nawassy's Nest. The ad copy also notes Nawassay’s website URL and hotline for any seeking more information.

The billboards are erected at vantage points in high-traffic areas throughout the city of Cairo, capturing a wide range of diverse audiences from young professionals down to families seeking quality and comfort in their daily lives.

Nest’s "Live a Lifestyle Beyond Comparison" campaign calls people to live wholesomely and with meaning in life, inviting all to explore what it means to live beyond comparison.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.