Omega climbs on Dubai’s OOH arena once again launching an exciting creative concept campaign titled “Every Shade of You.” The campaign, distributed across the United Arab Emirates, is a multi-format campaign utilizing hoardings and unipoles to showcase the “Seamaster Aqua Terra Co-Axial Master Chronometer.” This campaign was launched during the first week of September 2024, following the luxury brand’s previous successful OOH during July 2024 when Omega was preparing for Paris 2024 Olympics with their official timekeeper and iconic summer Leon Marchan. The Seamaster Aqua Terra is a luxurious watch that pays homage to Omega’s long history with the sea. It has a sleek case and a black dial with a wave-like pattern. The watch features a precise Omega Co-Axial Master Chronometer movement and a comfortable bracelet. The billboard displays the timepiece in the center while using the ad copy in both English and Arabic to reach the maximum amount of the target audience. It also prominently displays Omega’s logo in bright red to grab attention. Additionally, the top of the billboards show Omega’s logo on a stand popping out of the billboard, making it a die-cut campaign. The campaign uses a white background which symbolizes cleanliness, purity and neutrality. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
