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Goodies is Yummy and Approved by Mummy! The New Snack by Hero on Billboards
The Egyptian food and beverages giant, Hero, has set color to Cairo’s streets through a vibrant OOH campaign. With orange, red and green splashes, this campaign is a vivid follow-up to their last OOH appearance.
The Hero MEA campaign plays on the playful and childish side of their new product line, Hero Goodies, with a cheeky tagline that says “Mommy said OK”. Along with fun animations and multi-hued packaging to suit every kid’s personality, the ad shows off their “Cheesy Puffs”, “Tomato Puffs” and “Veggie Puffs”, all made from multi-grains and containing nutrients. The goodies are also free from artificial colors, flavors, and trans-fats, making them absolutely kid-friendly. The campaign's bright and cheerful visuals effectively embody the brand's playful and fun-loving personality, resulting in an effective branding move.
Want to find out more about Hero Goodies’ new campaign location, budget, strategy, and more? Visit our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
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