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After their previous campaign was one year ago, the instant coffee international brand, Nescafe, has launched a new campaign to promote their newest product which is canned cold-brew coffee.

The billboard features three Nescafé cans in bold, eye-catching colors. The text (new) immediately grabs attention, highlighting the product's novelty. The question (cold coffee in the heat?) directly addresses the scorching Cairo summers, suggesting that Nescafé is the perfect solution for refreshment. The phrase (my way) empowers consumers, implying that they can enjoy Nescafé in their preferred style.

Nescafe also decided to go with the youthful style, as the chosen models are young, which goes hand-in-hand with the vibrant colors of the billboards.

The wide geo-distribution of the Nescafé campaign, targeting highways, bridges, and suburbs, is a strategic move designed to maximize reach and impact. This approach ensures that the campaign message reaches a large number of potential consumers, from city dwellers to suburban residents. By strategically placing billboards in these high-traffic areas, Nescafé can effectively generate buzz around their new canned cold-brew coffee product and position it as a versatile and accessible brand. 

The campaign's focus on highways and bridges guarantees high visibility while targeting suburban areas and extends its reach to a broader demographic. This strategic placement ensures that Nescafé's message is seen by a wide range of consumers, increasing the likelihood of product awareness and purchase.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.