A new D/OOH campaign launched by Birell across greater Cairo, this campaign follows the brand’s previous OOH activity in Egypt during May 2023 which had the same tagline as the current campaign.This time the campaign is launched using digital screens as well, the DOOH activity is being taken seriously among more and more brands in Egypt as it has become a vital medium to be used in OOH advertising by marketers and decision-makers. The campaign was seen in the busiest areas across Cairo like the 6th of October Bridge, Zamalek, and the Ring road, this distribution allows the new campaign to reach more youth with its catchy slogan, “What’s between us will stay between us,” following a tv ad that its scenario was built on some different stories of youth and their friends is tough decisions to be made either choosing to help a friend or not, the ad scenario sketched Birell as a first-person viewer that successfully made the youth choose the right decision and helping their friends, and at the end Birell will keep the secret and leave the characters loyalty intact. The D/OOH visuals consist of the brand’s product in some mouth-watering shots along with the brand’s logo and some models from the ads, using dark red color beside the black packaging as we always used from Birell to help send a bold message to its users with the tagline written using clear white large font.Check out MOOH to learn more about this OOH campaign distribution strategy, pricing, and more.
