INSITE OOH Media Platform

ad

This AD will close automatically in 7 seconds

Miley Cyrus Collaboration with Gucci to Promote Gucci Flora on D/OOH
SHARE
Awareness Campaign Brand Ambassador

Miley Cyrus Collaboration with Gucci to Promote Gucci Flora on D/OOH

By INSITE OOH
|
September 10, 2024 1 month ago
334 Views
1 minute, 29 seconds
Listen to the article

Gucci recently launched a D/OOH advertising campaign across Dubai in the UAE. The campaign utilizes digital screens to showcase Gucci’s new fragrance “Flora Gorgeous Orchid” featuring Grammy-winning, chart-topping singer Miley Cyrus. This campaign was launched during the first week of September 2024. Gucci’s previous successful outdoor appearance was during August 2024 emphasizing on the fashion house’s Fall/Winter collection for men featuring renowned ambassadors from the fashion modeling industry. 

In Gucci’s Flora Gorgeous Orchid campaign, Miley Cyrus embodies the fragrance’s vibrant spirit. She portrays a world of self-expression and empowerment, conveying a message of self-love and individuality. The campaign showcases the fragrance’s radiant and surprising nature, encouraging viewers to embrace their own unique journeys. The fragrance’s unique blend of vanilla and marine notes creates a fresh and captivating aroma. 

• Advertisement •

One of the ad visuals portrays Miley Cyrus professionally and aesthetically photographed wearing bold and gold Gucci earrings embedding the ad copy “Flora Gorgeous Orchid The New Eau De Parfum.”

The visual also displays the Gucci Flora yellow bottle. Another captured visual of the D/OOH which is considered a 3D show, displays the perfume that almost looks 3D with a yellow frame around the whole digital screen and colorful flowers that go with the main theme of the perfume’s design and fragrance’s bottle and packaging which is Gucci’s iconic flora pattern created in 1966, featuring blooms in rich hues, adding sophistication and heritage to the brand. 

The brand also transforms the iconic Hollywood landmark with their larger-than-life, bold attitude and approach for the campaign. 

Get more in-depth details about the DOOH industry by visiting our Insiteopedia and navigate through its different sections.


Your opinion counts!

Come on, tell us what you feel about this article.

0
0
0
0
0

Campaign Credits

Industry
Brand
Advertiser
Celebrity
Country
Region
OOH Size
Media Provider
PREVIOUS Article
ERG Developments' Branding Campaign to Promise a Big Change on OOH
NEXT Article
Birell's "What's Between Us, Will Remain Between Us" Bro-Code to Reach OOH Billboards

Write a Comment

In order to be able to write a comment or show comments, please Log In or Sign Up

Please make sure you are connected to the internet