Bvlgari Roma is glamming up Dubai’s OOH scene with an impressive 3D show. Following their last article, the jewelry brand has conjured up a new campaign from Al Tayer Group to flaunt their gorgeous pieces and designs in the ‘Bvlgari Tubogas’ collection. The collection centers around “eclectic charisma”, with mixable and matchable pieces. The visuals feature a gold bracelet with a diamond-encrusted bezel, an emerald stone, and Tubogas spirals, named Serpenti Tubogas Bracelet, and another piece with yellow, white, and rose gold, titled Bvlgari Tubogas Bracelet. The bracelets embody Bvlgari’s timeless contemporary style, with an elegant yet distinctive aesthetic. The billboards focus on the sophisticated and contemporary spirals and circle motifs that signify the collection, reeling in Dubai’s fashionistas and modern women with their stunning 3D visuals. The creative concept campaign adds to the bracelet’s beauty and meticulous craftsmanship. The campaign was unveiled in the first week of September, on creative digital screens and uni-poles.
