INSITE OOH Media Platform

Following a great break in the Egyptian outdoor advertising scene, Jeep officially kicks off an impressive OOH campaign across Cairo to announce the highly anticipated All-New Three-Row Grand Cherokee.

The campaign represents a creative blend of the tough spirit of the Jeep brand with the rich cultural heritage of Egypt, showcasing the vehicle amidst stunning backdrops of the Pyramids of Giza and the Grand Egyptian Museum.

The striking billboards featuring visuals of the All-New Grand Cherokee nicely set against the background of the Pyramids of Giza and the Grand Egyptian Museum really stand out, eliciting feelings of adventure typical of Jeep, as well as paying homage to the timeless treasures of Egypt. The ad copy notes the model name “All-New Three-Row Grand Cherokee,”

promoting its wildly civilized nature, in addition to noting their 5 year warranty or 150,000 KM service. Jeep’s campaign calls attention to the brand’s vision of creating not just a car but a ticket to adventure and discovery.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.