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Chanel, the luxurious fashion house, has recently published a new D/OOH advertising campaign across Dubai in the United Arab Emirates. The campaign utilizes digital screens to celebrate Chanel’s new 55.55 Carat High Jewelry Necklace for the occasion of 100 years of its iconic No.5 scent. This campaign was launched during the fourth week of August 2024, following the brand’s prior successful campaign during June 2024 unveiling its latest Spring Summer 2024 eyewear collection. 

The campaign visual demonstrates the exquisite necklace which features a magnificent 55.55-carat diamond, showcasing the harmonious blend of the iconic Chanel No.5 fragrance and the No.5 jewelry line. The High Jewelry necklace is modeled after the famous No.5 perfume bottle, featuring a replica of its distinctive stopper. 

Chanel has announced that the magnificent 55.55 necklace, created to honor the 100th anniversary of No.5 perfume, will not be available for purchase. This exquisite piece will be retained by the iconic French maison as a permanent part of its heritage. The necklace is portrayed against a black background to really make it stand out and has a professional and elegant white frame surrounding it. 

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