The magic is real with the original taste of Coca Cola a remarkable phenomenon that has existed for more than a hundred years, a presence worthy of celebration and one that is hosted by Mohamed Ramadan, this follows their previous appearance in August 2024. Coca Cola has been around for many many decades and has consistently proven its superiority in the market and this is shown with this campaign hosted by brand ambassador Mohamed Ramdan whom is a icon when in comes to influence on the public, the campaign has two main taglines both supporting its stance one is “Its Magic Is Real” which is the main tagline for the brand which illustrates the products audacity and boldness, while the other is specific for this campaign and is “More Than 100 Years The Same Taste” which emphasizes the relationship between the products and its consumers as the product has always served its signature taste. The visuals are festive while also hosting summer energy visuals the ad has three iterations one hosting the main tagline of the campaign which is “More Than 100 Years The Same Taste” The pigmentation for this specific iteration is the signature red for the background and white for the text in a nonchalant casual esque font that helps achieve the nostalgic feel of the campaign. The other two iterations host Mohamed Ramadan and the item is centralized while being in two different settings one on the beach and the other in the middle of the city both having festive environments. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and the Emirates OOH-dedicated analysis system, and Media Intelligence.
