INSITE OOH Media Platform

International telecommunications company, Etisalat by e&, launches a vibrant outdoor advertising campaign across Cairo's busy billboards alongside beloved Egyptian actress and singer, Donia Samir Ghanem. The campaign reflects Etisalat’s mission to connect with its audience in celebration of the spirit of storytelling in the present digital world.

Following their prior appearance, Etisalat utilizes Donia Samir Ghanem and her ever-effervescent personality and storied performances to bring familiarity, warmth, and welcome to the campaign.

The slogan of the campaign, "For Stories and More", works to support the hidden message of Etisalat in connecting people through technology. In addition, it also draws attention to how important storytelling is in everyday life, whether sharing moments with loved ones or engaging the wider community. The outdoor visuals also host imagery of buildings shown in the video advertising, in addition to noting some of Etisalat’s services like Twist TV, Twist Music, VIU, and Jawwy TV.

Lastly, the ad copy notes the phrase "The beginning of the story is the end of control", translated in Arabic, subtly inviting viewers to reflect on their own stories and the role of communication in shaping their lives, all while they're the ones in control. 

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.