INSITE OOH Media Platform

The OOH locale is polished again with a new campaign by Sephora! After their campaign to promote Sol De Janeiro’s products, the cosmetics store chain has released a new one to tell us where the great hair starts, and guess what? It starts with Sephora!

Using 3 mediums, digital screens, hoardings, and Lampposts encourage the audience to download the dedicated mobile application by featuring actual Sephora employees to turn into models on billboards.

The beauty brand, Sephora, decided to make September the haircare month, and this is why their social media and mobile application are overwhelmed with everything hair-related from creative hairdos to tips and tricks for beautiful hair.

The hoarding on SZR shows four ladies showing off their healthy hair confidently while the famous stripes of Sephora show on the sides of the billboards along with their signature crimson Red. 

Overall, we can say that Sephora and its creative team have done it again! a campaign that looks pretty simple yet it has many details that add value to beauty.